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Top 5 Most Popular Logo Designs and How to Apply Them

Top 5 Most Popular Logo Designs and How to Apply Them Header

Creating a great first impression is key. A logo identifies your business and is likely to be one of the first things your customers encounter, so it’s important to be able to differentiate yourself. Every brandmark around you has a different look and feel, so how do you choose the best type of logo for your business? Let’s delve into the 5 most popular logo designs and how you can apply them.

Monogram logos/watermark

Monogram logos (or watermarks) are logos that consist of letters. They’re usually brand initials, and as such are a smart and effective choice for companies with long or difficult to pronounce names – and they’re easy to remember. Take for example the likes of Chanel, Gucci, Hewlett-Packard, and Warner Brothers, all of which are huge players in the global market. Their monogram logo designs are iconic and instantly recognisable.

If you’re a new business, you may want to include the business name beneath the logo so that people can learn who you are from the get-go. But if you’re looking for a sentimental choice in logo design and one which tells a story, this is your best option. Plus, all it takes is a little imagination as to how you want to present your letters, and you’re ready to go.

Monogram logo | Watermark


Wordmark Logo

Wordmarks, similarly to monogram logos, make use of letters to define their brand. However, rather than using initials, they focus on the full company name. These types of logo work best when your brand has a memorable, easy, and attractive name. Think of the big-named brands such as Google, Yahoo, Facebook, and Disney – all of which have done a great job at creating a unique brand identity.

Typography will be an important decision and you’ll want to pick a font that captures the essence of what your business does and what it stands for. If you want something that’s easy to apply across different mediums, have a short business name, and prefer to use bright and distinctive colours, a wordmark logo is a popular choice.

Logo symbols or pictorial marks

A logo symbol is an immediately recognizable image that has been simplified and stylized. When thinking of iconic pictorial marks, the likes of Twitter and Apple should come to mind. Because each of these companies’ brands are so established and the logo so symbolic, the mark alone is instantly recognisable.

For new companies, this can be a tricky logo design to use as they don’t have this strong brand recognition to call upon. The biggest challenge is to choose an image that will last the lifetime of the company. You need to think about the broader implications of the image you choose and what emotions you want it to evoke. Think ‘a picture is worth a thousand words’ but be prepared to invest in advertising if this is the route you decide to go down.  

Logo symbols or pictorial marks

Abstract marks

Abstract marks

An abstract mark is a specific type of pictorial logo – an interesting shape that represents your business. The Adidas stripes, the Nike tick and the Pepsi divided circle to name but a few. Abstract marks are highly conceptual and might represent an idea or set of values, rather than providing a direct message.

And whilst abstract marks allow you to condense your brand into a single image, they are difficult to design well and may get lost in today’s oversaturated market. But for those large companies in the service-based or tech industry looking to use a unique and distinctive visual, an abstract mark is the answer.

Combination of wordmark and pictorial mark

As the name suggests, a combination mark combines both a lettermark and a pictorial mark, integrating text with an image. Some well-known combination mark logos include Burger King, Dominos, and Puma. This is a popular choice as people will begin to associate your name with a pictorial mark straight away. In the future you may then be able to exclusively rely on a logo symbol, without including the name.

Combination of wordmark and pictorial mark

It’s imperative to make sure that whatever logo type you choose, it represents your business in the right way. At twenty20 designs UK, we can help you design a logo that works best for you. Please don’t hesitate to reach out to us to see how we can help you and your business going forward.

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