Wordmarks, similarly to monogram logos, make use of letters to define their brand. However, rather than using initials, they focus on the full company name. These types of logo work best when your brand has a memorable, easy, and attractive name. Think of the big-named brands such as Google, Yahoo, Facebook, and Disney – all of which have done a great job at creating a unique brand identity.
Typography will be an important decision and you’ll want to pick a font that captures the essence of what your business does and what it stands for. If you want something that’s easy to apply across different mediums, have a short business name, and prefer to use bright and distinctive colours, a wordmark logo is a popular choice.